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Aeronautics
Aeronautics is the study of flying machines, including their design and manufacture. These machines can be heavier than air, such as airplanes or jets, or lighter than air, such as hot air balloons. Use Wolfram|Alpha to explore details about aeronautics, such as air flow around an airfoil, the angle of attack, true airspeed, the range of an aircraft at different altitudes and much more.

Color is a particularly important element of visual brand identity and color mapping provides an effective way of ensuring color contributes to differentiation in a visually cluttered marketplace (O'Connor, 2011). [94]

Brand trust is the intrinsic 'believability' that any entity evokes. In the commercial world, the intangible aspect of brand trust impacts the behavior and performance of its business stakeholders in many intriguing ways. It creates the foundation of a strong brand connect with all stakeholders, converting simple awareness to strong commitment. [95] This, in turn, metamorphoses normal people who have an indirect or direct stake in the organization into devoted ambassadors, leading to concomitant advantages like easier acceptability of brand extensions, the perception of premium, and acceptance of temporary quality deficiencies. Brand trust is often used as an important part of developing the portrayal of the business globally. Foreign companies will often use names that are associated with quality, in order to entrust the brand itself. An example would be a Chinese company using a German name.

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is a syndicated primary research that has elaborated on this metric of brand trust. It is a result of action, behavior, communication and attitude of an entity, with the most trust results emerging from its action component. Action of the entity is most important in creating trust in all those audiences who directly engage with the brand, the primary experience carrying primary audiences. However, the tools of communications play a vital role in the transferring the trust experience to audiences which have never experienced the brand, the all-important secondary audience.

Brand parity is the perception of the customers that some brands are equivalent. [96] This means that shoppers will purchase within a group of accepted brands rather than choosing one specific brand. When brand parity operates, quality is often not a major concern because consumers believe that only minor quality differences exist.

The original aim of branding was to simplify the process of identifying and differentiating products. Over time, manufacturers began to use branded messages to give the brand a unique personality. Brands came to embrace a performance or benefit promise, for the product, certainly, but eventually also for the company behind the brand.

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By Judy Vorfeld

Have you ever been con­fused about which arti­cle (a, an, the) to use in front of an abbre­vi­a­tion? First, let’s define abbreviation:

An abbre­vi­a­tion is ashort­ened form of awrit­ten word or phrase used in place of the whole word. Some author­i­ties con­sider acronyms and ini­tialisms to be abbreviations.

“Hmmm,” you say, “what is an acronym? I’ve heard the word, but it sounds more like adis­ease than some­thing to do with grammar.”

An acronym is aword (like radar or snafu or NASDAQ ) formed from the ini­tial let­ter or first few let­ters of aword or aseries of words (exam­ple: radar comes from radio detect­ing and ranging).

ACRONYMS ARE PRONOUNCED AS COMPLETE WORDS .

Now, let’s look at ini­tialisms. An ini­tial­ism is an acronym formed from ini­tial let­ters ( FEMA , NYSE , AFL-CIO , NAACP , IRS , SEC ).

INITIALISMS ARE PRONOUNCED LETTER BY LETTER .

Now we’re down to basics! If it is read as though all the words were spelled out ( NAACP , TVA ), the acronym is treated as aseries of let­ters, and the choice depends on the pro­nun­ci­a­tion of the FIRST LETTER (an HMO facil­ity; an M.B.A. degree; an R.S.V.P.; an LA-based com­pany, a TVA product).

If it’s gen­er­ally pro­nounced as though it were aword ( NATO , HUD ), the arti­cle is deter­mined by the pro­nun­ci­a­tion of the WORD (a RICO hear­ing; a MADD chap­ter; a SWAT team; a FICA increase).

But when do you use “a” and when do you use “an” in front of an acronyms and initialisms?

Most style guides say that if it is READ as though all the words were spelled out ( NAACP , HIV ), the acronym is treated as aseries of let­ters, and the choice depends on the pro­nun­ci­a­tion of the FIRST LETTER (an HMO facil­ity; an M.B.A. degree; an R.S.V.P.; an LA-based company).

If it’s gen­er­ally PRONOUNCED as though it were aword ( NATO , HUD , etc.), the arti­cle is deter­mined by the pro­nun­ci­a­tion of the WORD (a RICO hear­ing; a MADD chap­ter; a SWAT team; a FICA increase).

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In fact, you can sub­mit your own legit­i­mate acronym if you can’t find it in the list of acronyms. And the Acronym Finder accepted it. Take alook at this snazzy site!

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The First UFO Sighting On The Moon Occurred In 1668,...

Ancient Aliens

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Throughout the Middle Ages, visions of strange happenings were nearly always attributed to God or to the supernatural. What people couldn’t explain was immediately elevated in the statue to the divine.

As society advanced and as new technologies came into existence, everything began changing, and critical thinking was slowly taking over society.

Moving into the early modern period of the 17th century, people started to look more and more toward science and the stars for answers. New questions arose that the divine and religion were unable to answer.

With the invention of the refracting telescope in 1608, people became obsessed with the stars, looking to the skies for answers. Searching the night sky for clues that would help answer questions that remained unanswered for centuries.

As people started using telescopes, they started seeing things they couldn’t explain. Thins in the night sky, things on the lunar surface.

One of the most interesting UFO sittings on the surface of the moon took place 1668 when Colonial Preacher Cotton Mather saw a strange shape on the moon’s surface.

According to reports, Cotton Mather is believed to have said that he was looking through a telescope at the Moon, and he saw a flying light over the surface of the moon.More interestingly, if it hadn’t been for NASA this UFO sighting would have ended up being forgotten.

If you go to NASA’s Chronological Catalog of Reported Lunar Events , you will find that in November of 1668, New England preacher, the Reverend Cotton Mather said he was observing the moon through his telescope and saw a ‘star point’ of light moving on the lunar surface.

NASA’s Chronological Catalog of Reported Lunar Events

And while we can’t possibly know what Cotton Mather saw in 1668, we must acknowledge that there are a vast number of natural atmospheric phenomena that can appear as bright lights in the night sky, and Mather may have seen one such event.

It is also a well-known fact that there are a number of Earth phenomena that can ‘materialize’ in away appearing as glowing balls of light, and seen from a distance and through a telescope, may appear as a star.

Sports Baseball Chicago Cubs
Paul Sullivan Contact Reporter Chicago Tribune

The “freak” base-running play that led to a two-run third inning by the Brewers in Tuesday’s 4-0 win over the was actually a designed play, Printed Racerback Top Palisades Pink by VIDA VIDA Discount Enjoy Cheap Real Finishline With Paypal Online Inexpensive aE3YutX
confirmed after the game.

With Christian Yelich caught in a rundown between second and third on Cain’s grounder to short, Cain ran toward second and directed Yelich to go back to the bag. Then Cain zoomed back to first, which Anthony Rizzo had abandoned, leaving both runners safe.

“I want to credit that play to Rusty Kuntz,” Cain said, referring to his former first base coach in Kansas City. “We used to practice that play in K.C. It never actually happened, but for it to happen tonight was huge, so it was a nice play.”

As Cain was addressing the media, his two young sons were waiting for him in their pajamas. One of the boys asked a Brewers player, “Why do they want to talk to my dad?”

“Because your dad is a great baseball player,” the player replied.

It was indeed a great play by a great player.

Cubs third baseman Kris Bryantdiscusses the team's botched rundown against the Brewers and his current slump on Tuesday, June 12, 2018. (Mark Gonzales/Chicago Tribune)

Cubs third baseman Kris Bryantdiscusses the team's botched rundown against the Brewers and his current slump on Tuesday, June 12, 2018. (Mark Gonzales/Chicago Tribune)

Yelich called it “one of those freak plays” that doesn’t happen often, where two runners wind up at the base at the same time. Usually one of them is tagged out, and sometimes both runners get confused and both are tagged out.

“It comes up just a few times a season, probably,” Yelich said. “For him to think about that... I had a feeling something was up when I saw him standing a step off the bag. ‘What are you doing?’ Then he started yelling and pointing. Great play on his part.”

The ballpark erupted afterward. No one saw it coming.

“Look, that base-running play by Cain is flat-out brilliant, it really was,” Brewers manager Craig Counsell said. “I’ve never seen anything like that. He knew exactly what he was doing. I had no idea what he was planning on doing, but it was amazing, it really was.

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